So I just finished a new website, www.honestpt.com, for a client here in the Portland area. The entire site was designed from scratch in collaboration with Mike Seng (www.mikeseng.com), a Portland based copywriter. The concept was to come up with a very clean and inviting design that made people feel comfortable with the idea of a personal trainer. Often, when we think of personal trainers, we think of intimidating muscle men. Not the case with Honest PT. The sites relaxing and organic colors are inviting and do not scream “More Protein!”. One of the sites features is a “Health News” page that can be updated by the client to provide training and eating tips.